Coca-Cola has launched a social networking site that will help it springboard into the fast-growing world of mobile internet marketing. Known as Sprite Yard, the site allows consumers to create profiles and will be initially targeted at the online populations in various countries.
Coming as sites such as Facebook and MySpace take off among internet users, the move is a bid to create an ever-present, on-the-go relationship with teens, who will be able to share photos and chat online, all using their mobile phones. but the release of that site in India is yet to be confirmed