Location Based Services - A Double Edged Sword?

As i mentioned in my last post, the Location Based Services are the standard part of cell phones. your mobile knows your exact location either through GPS or by triangulating on nearby cell towers and Wi-Fi hotspots. That’s going to have big effect on how we live and do business soon.

Companies are already using location services to track mobile employees, and the retailers will be able to use them to push information out to potential customers nearby.

GPS is a double-edged sword - great for business, maybe not so much for individuals, this great service raises some basic concerns about our privacy and personal life. Do you want your boss to be able to know exactly where you are during the working day? Do you want ads blaring out of your cell phone when you’re just driving along, minding your own business?

So, let me ask a few questions to my readers.

1) When do you think location services will start to make a difference in your company, and business partners?

2) Does your company plan to use location services in its business? - How?

3) What are some potential applications for location services in business?

4) In what situations will you be willing to share location information with friends and businesses?

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2 Responses to “Location Based Services - A Double Edged Sword?”


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  2. Comment by maveliX

    If you own a fleet of taxis/trucks, yes.
    If you are a parent of a young child, yes.
    In both cases, I want to track one of my assets. But I don’t think anyone would like to be tracked. Maybe, if I go fishing in the ocean!